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BEHIND IT ALL: The logo for the
18th SAMA
Source: lwmag |
To plan a successful event it takes time, energy, patience and commitment. Knowing that you are dealing with and the expectations of the event helps you know how to bring a vibrant and spectacular event, which will make all your delegates, target audience and all other stakeholders talking non-stop about your event. What does this all mean? Looking at this years South African Music Awards (SAMA), sponsored by MTN , they were unusual, innovative and something new as the MTN changed its Corporate identity by going Black and White instead of Yellow.
I think they have brought some change and a lot of people were amazed. They also made an informed decision regarding Presenters by having as many Hosts as possible instead of just two for the whole Ceremony. Companies took part by sponsoring the event, KIA Motors gave away 4 whipping new Cars to lucky people. The sponsors like Heineken, Edgar's, Sowetan and others also got a lot of free publicity as that is the objective of Sponsorship.
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BRING THEM ALL: Zahara,
who won 8 awards on the 18th SAMAs at Sun City
Source: lovesamusic |
Zahara was the person who got the most Awards, which were 8. Change was really made by the Organisers but it does not necessarily mean all people enjoyed and liked the change. Among other great artists who won were Micasa, AKA, Dj Cleo and many more.
For more info
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WE ALSO WANT SOME: Micasa group
which also won a couple of Awards at the
18th SAMAs held at Sun City.
Source:djsa |
