It is not only Doctors that can save lives, but also the Public Relations Practitioners by persuading and changing perceptions of people towards learning more about Kidneys and donating them to those who are in need. Kidney failure is a sudden loss of the ability of the Kidneys to take out waste and concentrate urine from the body without losing electrolytes.
According to Baxter International Inc, many patients who suffer from Kidney failure are at high risk of developing Heart disease. Statistics from the Pakistan Observer show that 16 000 people die each year due to Kidney failure, followed by another 10 000 of liver failure and 6 000 of heart failure every year. According to Dr. Sajjad an estimated number of 50 000 people die annually in need of human organ. World Kidney day is celebrated on every second Thursday of March in each and every year. Last year this day was celebrated in 110 countries across the world. This events success was made possible by the support of the Public Relations Practitioners who founded sponsors for the event.
On the 8 March 2012 Kidney day was celebrated all over the World. This years slogan was "Donate-kidneys for life-Receive". The International Society of Nephrology (ISN) and the International Federation of Kidney Foundation (IFKF) joined hands to raise awareness about the importance of Kidneys in our overall health, the impacts of kidney disease and the health problems we are at risk of facing. This is a World Wide event aiming at teaching people about the importance of Kidneys and how they can help save people's lives who are in danger and in need of kidneys.
The Sponsors and Organisers have played their part in spreading out the word, it is now up to you as an individual to play yours. The question is, will this awareness have an impact that is expected or what? Was the message clear and persuasive enough to change people's perceptions?
what a good way public relation practitioners are using csi to save people but this is only internationalthat this day is acknoweledged but not in south africa, what may be the reason for that if i may ask.
ReplyDeletethis day is celebrated all over the country, it is just that some people are still not aware of it or too ignorant.
Deletei meant all over the world my friend, but a lot still needs to be done it terms of educating and making people aware of this day.
DeleteThe government must try to spend money on such campaigns supporting the victims by spready a word either because they are ones with power when communicating with people. Anyway good job done by PR that a good image building
ReplyDeleteindeed mr Jiyane, the government must have a solid budget for such campaigns that are building up our country for the better.
Delete